Over the course of our lives, and especially during pregnancy, most women will hear about the benefits of breastfeeding. While this information is important, constant reiteration can leave women feeling pressured, guilty and feeling inadequate. This is even sharper when new mothers experience difficulties breastfeeding. Instead of feeling supported, women who struggle to breastfeed or just do not want to, tend to feel pressure. There can be a lot of judgement about choices made in this realm. Such tensions can negatively affect mental health and self-esteem during this already vulnerable time.